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John Jezzini’s Blog

Prioritizing CSR in 2023

Prioritizing CSR in 2023

The year 2023 will be a crucial test for corporate America as it will determine if these principles are embedded values or merely hobbies that can be enjoyed during fair economic weather. Due to the likelihood of a recession, many companies are already planning on...

How Businesses and Charities Can Unite This Holiday Season

How Businesses and Charities Can Unite This Holiday Season

One of the best ways to keep your spirits up during a difficult holiday is by doing good for others. This year, various communities have come together to help those in need. As the holiday season approaches, many people wonder how their local businesses can make a...

Personal Branding vs. Business Branding for Entrepreneurs

Personal Branding vs. Business Branding for Entrepreneurs

Deciding on the type of brand you want to use can significantly impact your business. There are many advantages and disadvantages to choosing either business or personal branding, so it's essential to consider all of the factors before making a decision. Sometimes,...

What Is Cultural Responsibility?

What Is Cultural Responsibility?

The pillars of your brand are fundamental, but they are also complex. Culture is one of the most critical factors you should consider when building a successful brand. A well-defined culture is one of the most vital factors businesses can consider when staying...

Digitizing Your Corporate Social Responsibility

Digitizing Your Corporate Social Responsibility

The rise of digital transformation and the increasing number of companies operating in this new era has created a new layer of responsibility for organizations. It is more important than ever that your corporate social responsibility efforts are digitized. This is...

CSR and Gen Z

CSR and Gen Z

Gen Z refers to individuals born from 1997 to 2012. Their older members are now in their 20s and are already contributing to society's success. As Gen Z enters its second decade of life, they are more skeptical about how businesses and brands influence society. This...

Corporate Social Responsibility Trends of 2022 and Beyond

Corporate Social Responsibility Trends of 2022 and Beyond

The current Corporate Social Responsibility (CSR) landscape is changing rapidly. The digital world's influence on CSR has been profound and ongoing, particularly in recent years. All businesses need to comply with the demands of the digital age. Becoming a 'Brand...

CSR and Sustainability

CSR and Sustainability

Corporate Social Responsibility (CSR) is an action by a corporate to improve its relationship with the community. Another purpose of CSR is to impart positive differences in the community. Many companies try balancing community responsibility in their CSR with...

How To Market Your Philanthropy

How To Market Your Philanthropy

Leaders and entrepreneurs concerned about their company's image and attracting more customers should consider implementing a corporate philanthropy program. A corporate philanthropy program shows that a company cares about its community and its employees, but it can...

Charity Projects for Your Workplace

Charity Projects for Your Workplace

Do you want to do something good for your community but don't have time to volunteer? Why not try a charity project at work? Many businesses are getting involved in charity projects, and it is a great way to get team building and networking is done at the same time!...